Entertain - Perceptible - Colors

yellow, the color of intelligence and creativity

Part 5 — The color of energy, joy, and sociability

The next “step” on the scale of increasing energy frequency, whether from the point of view of light, chakra positioning, or spiritual “advance”, is the color yellow (570–590 nm).

From the point of view of some “psychological concerns”, the main characteristics of the color yellow are:

1. Optimism and hope: Yellow is an optimistic and cheerful color that can increase feelings of joy and happiness, which can be associated with hope and confidence in the future.

2. Intelligence and creativity: It is a color associated with the intellect, stimulating the intellect, reason, and mental clarity, with yellow facilitating creativity and self-expression.

3. Joy and happiness: Statistically, in many cases, the color “reveals” the feeling of joy and happiness associated with vitality and commitment.

4. Energy and warmth: It is an energizing color that can increase the level of energy and vitality, being psychologically associated with what would be the sun's heat, the result is that it can evoke happiness and optimism, raising the level of energy and vitality.

5. Sociability and extroversion: A warm and friendly color, yellow facilitates communication, connection, and openness to others.

The Manipura chakra, also known as the solar plexus chakra, is the third chakra in the human energy system, located behind the stomach in the solar plexus area.

Manipura is perceived as having the color yellow, its element is fire, its symbol is a triangle with ten petals, and the invoked mantra is Ram.

The main qualities are represented by:

Personal Power: Manipura is associated with personal power, self-confidence, and willpower.

Control: This governs the sense of control over one’s life and the ability to make decisions.

Self-Esteem: Influences self-esteem and self-respect.

Motivation: Stimulates motivation and ambition.

Action: It helps you take action and manifest your goals.

When the Manipura chakra is balanced:

You feel strong and self-confident.
You have control over your own life.
You have healthy self-esteem.
You are motivated and ambitious.
You feel able to manifest your goals.

When the Manipura chakra is unbalanced:

You feel insecure and lack self-confidence.
You feel out of control and at the mercy of others.
You have low self-esteem.
Lack of motivation and ambition.
You feel stuck and unable to manifest your goals.

Manipura chakra balancing methods:

Meditation: This can help you connect with the Munipura chakra by stimulating intellectual activity, intuition, and the projection of plans.

Yoga: Yoga poses that focus on the solar plexus towards the spine can help stimulate the Manipura chakra.

Positive affirmations: Repeating positive affirmations related to the Manipura chakra can help improve your sense of self-confidence and motivation.

Spending time in nature: This can help you connect with the element of fire either through exposure to the sun or through visualization or breathing exercises.

Certain crystals, such as citrine, tiger’s eye, sunstone, yellow jasper, and pyrite, can be beneficial to the Manipura chakra.

Interpretation of the “preference” for the color red

Yellow is the color of the sun, associated with happiness, relaxation, and childhood (walk into a children’s store and you’ll see yellow everywhere, or think of the yellow-paved road in “The Wizard of Oz”).

It is also the color of God’s "aura,” or the color of Buddha.

This quickly leads us to deductions related to the leadership power of individuals who “worship” this color by giving easy “positive” descriptions related to their strength, methodism, thinking, and decisiveness, especially by association with gold, the color of gold.

Of course, it also has a subtle connection with optimism, with the life lived for the future without considering the past.

It can be said that these people look at life most simply, as it is, problems being non-existent for them.

They are more difficult to worry about, and for this reason, they tend to lead a carefree life, without interpreting this as anything related to laziness or lack of involvement, maybe just a strong capacity for work but for short periods.

It can be said that we are dealing with some business minds, eager to be educated for future victories. Perhaps this is why this color also signifies ambition and the desire for contentment as a way of compensating for the desire to participate in the games of life.

You should not understand from this that they like to be surrounded by too many people because they need time to work (however difficult it may be, because they are quite ambitious people and especially because they are aware of the fact that they are quite fickle) to solve their problems.

They tend to narrow their circle of friends more quickly, having a high preference for intimacy and utility in their relationships.

So, the more the yellow color is preferred, the more we are dealing with an optimistic person, who always looks to the future and rarely “backs”, considering everything related to daily life as simple and efficient as possible per day (with her problems having the same considerations).

The less yellow color is preferred it can be said that there is a degradation of hope, a closure of dreams, feelings of isolation and disappointment, defensive positions, or withdrawal.

The same is the case of the preference for dark shades of this color that will describe those inclined to cowardice, etc., yellow being the color of intelligence and reason, its negative aspects primarily having a representation at this level (cowardice, envy, etc.).

A “strange” determinism of the pleasure towards black is the one related to the association with the color yellow, which, if it precedes black in the individual "tastes,” is associated with the obvious change.

The color yellow also has some negative manifestations, with intense yellow having the “power” to make people feel very irritated because it overstimulates the solar plexus chakra.

Vast and dazzling like a stream of molten metal, intense, violent, even screaming, it is the warmest, expansive, invigorating color, being the most difficult to confine within certain limits because it has a permanent tendency to overflow.

It is the color of light and life by the very fact that it can never tend to darkness, being like the rays of the sun. The “longing for light” of the yellow color is so strong that there cannot be a very dark yellow color, between white and yellow, a deep affinity is born.

The “cultural-historical” interpretation (the starting point of the considerations)

For the American Indians, the color yellow is associated with the cardinal points. Thus, for the Pueblo Indians, “Tewa” is the color of the sunset, for the Aztecs and Zuni, it is that of the north or the south, depending on the association of one or the other of these directions with the lower lights.

The most obvious association of this color with the sun we found in the ancient Aztecs, for whom it is the color of the sun and an inseparable part of the colors of the gods belonging to the sun (Huitzilopochtli, the victorious warrior of the Midday Sun, etc.), and in a permanent accompaniment with sky blue.

This yellow—blue balance is often found in other peoples as well, being a direct representation of the sky where the sun is, yellow becoming a masculine color, a color that cannot tend to darkness.

For example, in Mexican cosmology, golden yellow is the color of the earth’s skin before greening, at the beginning of the rainy season, this color is associated with the mystery of resurrection.

In Buddhist Tantrism, yellow corresponds to the root center (Muladhara chakra) and the earth element, as well as Ratnasambhavap, whose light is solar.

For the Chinese, the direction of the north or underground dungeons (where the yellow springs leading to the realm of the dead are located) is also black or yellow.

The souls descended to the yellow springs, or the yang sheltering there in winter, aspire to the cyclical return, whose origin is the winter solstice. The north and yellow springs are essentially yin but also at the origin of yang re-grounding.

At other times, yellow is associated with black as its opposite and complementary. Yellow splits from black with the splitting of chaos, the polarization of primordial undifferentiation is made into black and yellow, as into yin and yang, into round and square, into active and passive.

Yellow (gold) becomes the color of the demiurge dragon in the idea of the first polarization, the first coagulation.

Not ultimately, yellow arises from black, just as earth arises from primordial waters. For the Chinese, yellow would become the color of the emperor, because he was at the center of the universe, just as the sun was at the center of the sky.

The permanent tendency to please existing deities made man use gold as often as possible, like a two-way communication channel, a mediator between men and gods, and with it the color associations between gold and yellow.

Gold and golden derive directly from the symbolism of the sun, becoming (like the color yellow) a symbol of youth, strength, and divine immortality.

“Zoroaster” means “golden star”, “Om”, the divine verb of the Tibetans, is qualified by “zere” which means “golden”, Vishnu is dressed in yellow clothes and Brahma’s cosmic egg shines like gold (it reaches up to the use of golden knives in ritual sacrifices based on the rationale that gold is light and the sacrificed can only reach the “Realm of the Gods” with the support of this light).

The divine essence of gold (and the color golden and/or yellow) came to earth as a symbol of the power of princes, kings, and emperors, an attribute proclaiming their divine power.

And so the green laurels of human hope come to be overshadowed by the golden yellow of divine power, both to symbolize empowerment with absolute power and the demand of the common to submit to the power marked by these symbols.

When yellow “descends” to the earth, halfway between what is very high and very low, it only causes the perversion of the virtues: faith, wisdom, eternal life.

The divine love is forgotten and will be replaced by the fiery Lucifer, the image of pride and smugness, of intelligence that feeds itself.

The human desire to eliminate evil or, at least, to control its “unmasking” led to associations of the color yellow with adultery or defeat (adultery is equal to the defeat of the holy bonds of marriage, of love).

For this reason, the time came to induce associations of the color yellow with “the cheated one”, while, among the natives, it belonged to the cheater, a fact attested by many old customs (for example, to attract the attention of passers-by, the traitor’s door was painted yellow, with the idea of demarcating Christians from Jews, in 1215, the Lateran Synod ordered that Jews wear a yellow washer on their clothes, then it was easy to reach symbolic associations that require the use of yellow to paint the door of bankrupts, then the unionists they will call “yellow” the one who disassociates from his social class, not to forget the Nazis who applied the yellow star of David to the Jews to achieve their delimitation from the pariah — reversing the valorization of this symbol, the Jews see in the yellow star the glorified light of Yahweh — and the examples could go on).

The negative valorization of the color yellow can also be found in Beijing theater traditions where actors wear yellow make-up to indicate cruelty (of the character played), hypocrisy, and cynicism (for example, the color red values honor and fidelity).

It should not be perceived here that a delimitation of yellow means the color of the emperor. For these theatrical traditions, the face symbolizes the character, and the clothes symbolize the individual or his social condition (the yellow clothes realize the specification of the social status of the noble character).

Perhaps, from this, it can be deduced why the Chinese considered yellow to be the most divine of colors and at the same time the most earthly.

This ambivalence is also found in Greek mythology where the golden apples in the garden of the Hesperides are a symbol of love and understanding, then the apple of discord (golden apple) is the symbol of pride and envy, etc.

It is good to remember here Islam, which made the symbolic cleavage of the color yellow according to its tones.

Thus, golden yellow means wisdom and good advice, while pale yellow means betrayal and disappointment. In the same position is the heraldic language that values the gold (yellow, golden) metal at the expense of the color yellow.

With all these negative valuations, yellow easily ends up becoming a color of immortality and eternity, the gold of the laurels being replaced in Jesus Christ by an aura of light sometimes white, sometimes golden, sometimes yellow, the gold of the cross on the priest’s crucifix being synonymous with power reale, the gold of impedance, etc., the yellow of eternal life becoming synonymous with the yellow of faith, merging perfectly with the original white purity (proof standing the flag of the Vatican which combines white with gold).

In direct relation, gold will become (along with gold and/or yellow) the main “currency” requested as a seal of “contact with the deities”. Yellow (gold) becomes the color that leads the dead to eternal life (being used either as a payment to Charon, or to cover the eyes to see eternity, or by painting the ears with white to beautify Mithra’s hellhounds — such as the Zend Avesta, either simply becoming a guarantee of the soul’s survival somewhere or after reincarnation).

The presence of yellow (gold) under the pretext of eternity also announces the symbolic aspect related to the earth, to the earth’s crust, yellow being the color of the fruitful earth, of the ripe ear (of wheat, barley, etc.) that gives well-being but also the color of autumn, when the earth is bare losing the mantle of green in anticipation of winter (for this reason it easily comes to be considered the color of “escape”, of old age, the color that heralds the imminent/near end but also the possible fulfillment).

Practical interpretation — neuromarketing

Yellow is a warm and bright color, often associated with joy, happiness, optimism, and enthusiasm. It evokes feelings of warmth, comfort, and safety, and stimulates vitality and dynamism.

It is additionally associated with intellect, mental clarity, and creativity.

But, to consider is the fact that it is a bright color that attracts attention and stimulates concentration.

For this reason, it is a color that can increase the level of energy and attention.

So it is a recommended color when it is intended to stimulate the feeling of sociability and openness to others, promote creativity and innovation, improve mood and reduce stress, and stimulate memory and concentration.

So yellow is a color frequently used in marketing to attract attention and create a strong visual impact, convey feelings of joy, optimism, and energy, stimulate enthusiasm and encourage action, create a warm and welcoming atmosphere, and endorse related products and services of intellect, creativity, and attention.

That’s why it’s important to consider the context and target audience when using yellow in marketing.

The logos of many energy companies, airlines, fast food brands, and electronics stores use yellow.

Yellow is frequently used in marketing campaigns to evoke feelings of optimism and excitement.

Toy and children’s stores often use yellow to create a cheerful and friendly atmosphere.

Although yellow has many positive connotations, it is important to use it sparingly, too much yellow can be tiring and overwhelming.

Merticaru Dorin Nicolae

Note: Images are created by me, Merticaru Dorin Nicolae, using Microsoft Bing Image Creator.

Dorin, Merticaru (12.12, 2001 - 2024)