Entertain - Perceptible - Colors
Red is
the connection to Earth and life
Part 3— The color of the power
of passion, wine, blood, and danger
As I informed you in the
previous materials, the preference for a certain color reflects,
"somewhat,” and from a psychological point of view, the
emotional state and personality of the individual…
Either for a certain time or for a certain moment, day, blah, blah…
So, the characteristics of red color are represented by:
1. Excitement, Stimulation:
“Warm”, stimulates and energizes color through its “power” to increase heart rate and blood pressure, like “life” impulses, red wine, or “bubbling” blood.
It is also associated with warmth and all that is related to it, whether it is natural, sentimental, or threatening.
Either for a certain time or for a certain moment, day, blah, blah…
So, the characteristics of red color are represented by:
1. Excitement, Stimulation:
“Warm”, stimulates and energizes color through its “power” to increase heart rate and blood pressure, like “life” impulses, red wine, or “bubbling” blood.
It is also associated with warmth and all that is related to it, whether it is natural, sentimental, or threatening.
2. Domination:
We are dealing with a strong color that can be associated with power, aggression, and passion.
For this reason, it also has the signal power of manifesting everything related to the “presence” or signaling of domineering intentions.
We are dealing with a strong color that can be associated with power, aggression, and passion.
For this reason, it also has the signal power of manifesting everything related to the “presence” or signaling of domineering intentions.
3. Attraction:
Red is an “attractive” color that can be used to capture attention and create a sense of involvement or urgency, but also attention, possibly a call to action.
Color that is often associated with passion, love, romance, and sexuality.
Red is an “attractive” color that can be used to capture attention and create a sense of involvement or urgency, but also attention, possibly a call to action.
Color that is often associated with passion, love, romance, and sexuality.
4. Dynamism:
It is a vibrant color that can be associated with movement, speed, action, power, and energy.
It is the color of rapid manifestation, of the “moment”, regardless of the dynamics involved or the results that will follow.
It is a vibrant color that can be associated with movement, speed, action, power, and energy.
It is the color of rapid manifestation, of the “moment”, regardless of the dynamics involved or the results that will follow.
5. Aggressivity:
Red can be associated without “problems” with anger, bursts of manifestation, danger, and violence.
Support for change can be associated with rebellion, revolution, and nonconformity.
Interpretation of the “preference” for the color red
Red… The color of the lowest vibration of the visible spectrum (700–780 nm), of the Muladhara (root) chakra, the first delineation of soul manifestation.
The
Muladhara Chakra, perceived as having the color red, has the
earth as its element, is located at the base of the spine, and
is invoked through the Lam mantra.
The qualities “signaled” by “appreciators” for this chakra are represented by:
Security: The sense of being safe and protected in the world.
Red can be associated without “problems” with anger, bursts of manifestation, danger, and violence.
Support for change can be associated with rebellion, revolution, and nonconformity.
Interpretation of the “preference” for the color red
Red… The color of the lowest vibration of the visible spectrum (700–780 nm), of the Muladhara (root) chakra, the first delineation of soul manifestation.
The
Muladhara Chakra, perceived as having the color red, has the
earth as its element, is located at the base of the spine, and
is invoked through the Lam mantra.The qualities “signaled” by “appreciators” for this chakra are represented by:
Security: The sense of being safe and protected in the world.
Stability: The sense of
being rooted and connected to the earth.
Confidence: Confidence in
oneself and inner strength.
Vitality: Physical energy
and vitality.
Survival: Basic Instincts
and Survival Needs.
Focus: The ability to
focus and anchor yourself in the present.
When the Muladhara chakra
is balanced:
- You feel safe and protected in this world.
- You have a sense of stability and rootedness.
- Trust yourself and your inner strength.
- You feel energized and vital.
- You can focus and anchor yourself in the present.
When the Muladhara chakra
is unbalanced:
- You feel insecure and anxious.
- You feel disconnected from the earth and your body.
- You lack self-confidence.
- You feel tired and lethargic.
- You have difficulty concentrating and anchoring yourself in the present.
Methods of Balancing the
Muladhara Chakra:
Meditation: Meditation can help you connect with the Muladhara chakra and ground yourself in the present.
Meditation: Meditation can help you connect with the Muladhara chakra and ground yourself in the present.
Yoga: Yoga poses that
focus on the base of the spine can help stimulate the Muladhara
chakra.
Affirmations: Repeating
positive affirmations related to the Muladhara chakra can help
improve your sense of security and stability.
Spending time in nature:
Spending time in nature can help you connect with the earth's
elements and feel more grounded.
Crystals: Certain
crystals, such as hematite and red jasper, can be beneficial for
the Muladhara chakra.
So, here are enough
associations to make you think about the correlations between
our lives and the color red.
A
color of fire and blood, red is everywhere considered to be the
fundamental symbol of the vital principle, its strength and
brilliance.
Like all primary colors, the interpretation of the color red is related to the shade, whether it is light red or dark red.
Light red, explosive, centrifugal, diurnal, masculine, and tonic, calling to action and casting its radiance everywhere, like a sun, with huge, invincible power, and dark red is centripetal, nocturnal, feminine, and mysterious, representing not only the expression of life but also its mystery.
The first animates, encourages, excites, being the color of flags, companies, posters, packaging, etc., while the second restrains, urges vigilance, and, at the limit, unsettles, being the red of traffic lights, the prohibition light in private spaces (cinema, radio, operating rooms, dangerous laboratories, etc.), or the red lantern that brothels of old used to invite private, carnal pleasure under the “threat” of violating the deepest human prohibition, namely the restraint of sexual drives, libido, passionate instincts under the power of social and religious relations (such as the manifestation of the Chinese tradition that requires the red color of the bride and groom’s clothing to mark the wedding celebration — completion provided by “The Mantra of Love”).
Bright red, diurnal, solar, and centrifugal, means the transition to action, being the image of ardor and beauty, of impulsive and generous force, of youth, health, and wealth, of free and triumphant Eros.
The power of fascination of this color carries within it, closely related, the deepest human impulses and, relatively easily, through the “balance” between action and passion, between liberation and oppression, we arrive at the use of this color on the multitude of flags and symbols that flutter today under the gaze of our conscious and unconscious.
The presence of this color in some customs easily explains the generalized perception of this color.
As
a first conclusion, red is passion, sensuality, seduction, love,
passionate romance, sexuality, warmth, energy, vitality,
leadership, impulsiveness, brute force, valuing, personality,
leadership tendencies, desire to live life to the fullest,
confidence, adventure, anger, hate, warning, danger, and
demonic.
In addition, individuals who adore this color are the most inclined towards the desire to produce/possess and use money/power, freedom, and free activity (light red shades).
Whether it “compensates” something or not... Regardless of whether it’s a man or a woman,
That’s why most individuals who manifest “in red” “benefit” from quick minds or decisions, the desire and conviction to be leaders and shine. Like an explosion of manifestation...
In a kind of contradiction comes the fact that individuals attracted to the color red have a rather volatile activity due to immediate and massive discharges of energy that recommend them only for intense and short-term activities (or activities with a certain cyclicity of efforts).
Therefore, many of them are hurried individuals, eager to complete a given action as quickly as possible, even if they will be forced to resort to superficiality for this.
Be aware that I am quite easily deterred or frightened and this reduces my concentration power or endurance of engagement immensely.
It is similar to states of anger (“red with anger”), excitement (reddening of the cheek, face), despair, fatigue and crying, debt, or borderline states.
Often, the color red (especially dark red) can be associated with individuals prone to drug use (tobacco, coffee, alcohol, or drugs themselves) against the background of rather disordered activity programs and, above all, against the background of emotional instability.
Since red is associated, with blood color (arterial, light red, vivid) it is very easy to figure out why it is associated with life force, sex, or anger.
Sexual associations are also amplified by perceptions related to the red light of “love zones," the “lamps” of raw experiences, or the color of flowers that symbolize love.
In opposition is the interpretation given to women with red-dyed hair who tend to attract, proving a loss of morality and a yielding to temptations, with all that follows regarding the symbol of danger, excitement, and sexuality given off by these people (without also taking into account red clothing and/or makeup accessories that make women much more attractive).
The
exception is made by red-haired people, who “naturally”
“benefit” from an “excess” of red color.
“Stereotypes” delineate redheads as often considered to be more temperamental, impulsive, and passionate than those with other hair colors.
But they can also be considered to be more prone to anger and aggression. The “delights” of the color red... Even a positive association is associated with red hair, with red-haired people being more creative, funnier, and more attractive.
Even scientifically, many studies have investigated possible associations between hair color and personality.
Some studies have identified a slight link between red hair and certain personality traits, such as extraversion and aggression.
Let’s remember the cultural factors. In some cultures, red hair is considered a sign of good luck, while in others it is considered a sign of bad luck.
Returning to the color red, we must not forget that it is the color of warning, being used on various warning posters or traffic signs, having the role of putting on guard, to warn, as, in the opposite sense, it is the symbol of the desire to win, with the desire to push the horizon of life and experiences to the maximum, red being also a stimulating color achieving an increase in physical and mental statuses.
For these reasons, it is believed that any shade of car red is associated with masculine power and speed, or red is used in restaurants in the belief that it stimulates the appetite, just as red accessories worn by men highlight the desire for power and control.
In
addition, the less pleasant, suggests a turning away from the
desires of life and the desire to experience, adventure, etc. in
decline, a fear of everything that represents current
existential problems.
It should not be forgotten that there are also some
“interpretations” of the color red that belong to the regional
culture. Even if they are quite interpretable (since they relate
more to a general line of color than to cultural
"applicability"), it will be noted that they reveal the general
human perceptions of this color.
Leaving black Africa, where the red color of paints diluted in oil for anointing the body ends up being the power of vitality, as young people (girls and boys), the Indians of America who believe that this color stimulates the forces and awakens bodily desires will arrive in the East, where, from Russia to China and Japan, traditions associate the color red with all popular celebrations of the arrival of spring, marriage, birth, etc.
From here, the perception of the color red as an indispensable panacea with indispensable medical virtues is only a step, the color red becoming assimilated to youth and health (it is often said that the light red of the cheek is the sign of health, reaching interpretations such as those related to newborns, which are said to be red to understand their beauty).
Here we should not lose sight of the importance attributed to the color red as a medical symbol (cross or red crescent, etc.), giving rise to subtle interpretations related to the maintenance of health, youth, and optimal functioning.
Embodying the ardor and impetuosity of youth, red easily becomes a warlike color par excellence, which seems to reveal that red is eternally the stake of battle, or the dialectic between heaven and hell (this connection is best outlined through the legend of the Druid god Dagda, who also says Ruadh Rofhessa, or the red of the great science, a god who influences the appearance of the red druid warriors with a dual function of priests and warriors, not to mention the red god Mars or thousands of other deities associated with war and religion or, in the case of Dionysus, associated with heaven and orgies, liberation).
Alchemists
say about this color that it bears the sign of the sun, being
also called Absolute due to its purity, because it is made up of
concentrated rays of the sun, being a color used as such for
purification, energy growth, etc.
The “progress” of the color light red to dark red has an intermediate stage when it becomes sumptuous, more ripe, beating towards purple, becoming the emblem of power and, consequently, its prerogative.
This color is purple, a color that was reserved in Rome for generals, nobility, and patricians, easily becoming the color of emperors.
For example, in the Eastern Roman Empire, especially in Constantinople, this belief became so “revealing” that the emperor was clothed entirely in crimson and there were laws that forbade the use of red on coats of arms, or, Justinian’s code, condemned death to those who would sell or buy a purple cloth except for the royal house.
In other words, purple becomes the symbol of supreme power. Moreover, red and white are two colors dedicated to Jehovah, the God of love and wisdom, in which wisdom and conquest, justice, and power are merged.
As a sign of the ascension of a red primal soul, advancing to the golden violet of absolute vibration...
The “accuracy” of the light red color interpretation is revealed by the tarot, which, in the 11th arcanum, Power, who opens the lion’s mouth with his hands, wears a red cape over a blue robe, while in the 8th arcanum, Justice, hides the red robe under a blue cloak, like the Pope.
Externalized, red becomes dangerous as the power instinct, if not controlled, leads to hatred, selfishness, blind passion, and infernal love.
Thus, Mephistopheles wears the red mantle of the princes of hell, while the cardinals wear that of the princes of the Church, and Isaiah writes, “Come to judge us, says the Lord. If your sins are like crimson, I will make them white as snow, and if they are like purple, like white wool, I will make them”.
Nocturnal
and centripetal red is the color of the central fire of man and
the earth, the fire in the womb and in the anathor of the
alchemists, in which, in the rubedo phase, digestion, ripening,
conception, or regeneration of humans or the Opera take place.
Western, Chinese, or Islamic alchemists use the meaning of the red color identically, and the red breath by which the Arabs designate the universal man derives its origin directly from this rubedo stage, of gestation in anathor.
The same is the case with red rice from the Chinese, also fire or blood of anathor, related to cinnabar, into which it alchemically transforms, symbolizing immortality.
Underlying the green that clothes the earth, or the black color of the Vessel, this eminently sacred and secret red is the mystery of life hidden in the depths of darkness and primordial oceans, becoming the color of the soul, of the libido, of the heart, the color of science, of esoteric knowledge, forbidden to the uninitiated, and which the sages keep hidden under the cloak, a color found on the tarot blades (the Hermit, the Pope, and the Empress wear red robes, under a blue cape or cloak—all three representing, to varying degrees, the secret science).
This shade of red becomes a matrix, it becomes visible only during the initiatory manifestations when it acquires a sacramental meaning, the initiates in the mysteries of Cybele descended into a pit where they were sprinkled on their bodies with the blood of a bull or a ram placed on a graar, just as a snake was drinking from the open wound.
In the Fiji Islands, in an analogous ritual, young men were shown a line of seemingly dead men, covered in blood, with their bodies split open and their entrails out, the initiatory final moment being marked by their rising and running to the river for purification (the washing of their intestines and pig’s blood on their bodies).
Dark red, centripetal, initiatory, wears and has a funerary meaning, the color crimson being the connection to death. It even reaches a “self-explanation” of the ambivalence of perception and existence of the color red, in analogy with blood, which is hidden as the condition of life and spilled as the symbol or sign of death.
Hence the fact that women are, during menstruation, the object of a prohibition, the blood that flows is “dirty” because, by its exit to the light from the darkness of the womb, it reverses its polarity and passes from the sacred right to the sacred left.
These
women are not to be touched, and in many societies, they must
isolate and purify themselves before re-entering the
collectivity from which they have been excluded for a time.
Heraldic red refers to the undifferentiated libido that haunts children’s dreams — all children are known to have a strong attraction to the color red.
Later, in adulthood, it denotes spiritual virtue, ardent love of God and neighbor, among worldly virtues, it denotes bravery and anger, among vices, it denotes cruelty, homicide, and slaughter, among human temperaments, it denotes choleric.
Heraldic wisdom is easily found, for example, in the Bambara tribes, who state that red makes you think of heat, fire, blood, the thief, the fly, difficulty, the King, the unattainable, and those that cannot be reached without looking for other examples of similarity of perception.
In the Far East, red generally also evokes warmth, intensity, action, passion, and expansive tendency (rajas).
It is the color of fire, the south, and sometimes drought, it is the color of blood, life, beauty, and wealth.
It is the color of life and immortality obtained through cinnabar (red sulphide of mercury) or red rice from the Willow Citadel.
Chinese alchemy meets here with the symbolism of the rubedo stage in Western alchemy and that of red sulfur in Islamic Hermeticism, by which the Universal Man, the product of the First, is designated, the rubedo phase also means reaching the great mysteries and leaving the individual condition — a form of interpretation that can easily be assimilated to the red threads of destiny, tied in the heavens.
In Japan, the color red (aka) is worn almost exclusively by women, and is a symbol of sincerity and happiness, being also used on the occasion of anniversaries, in the desire to congratulate, or when the intervention of chance is necessary, when the red rice served before has the gift of attracting luck.
According
to some Shinto schools, red signifies harmony and expansion,
which is why it was easy to get into the habit of Japanese
recruits wearing a red belt when leaving home, which also has
the role of symbolizing faith in the motherland.
Not forgetting the red “rising sun” of one of the Japanese flags... Or the red flag that “floods” the “ironic” symbol of peace, of nirvana, on the Nazi flag...
Red is often associated with passion, love, danger, anger,
energy, and enthusiasm, and has the effect of also symbolizing
power, authority, courage, and victory.
For these reasons, red is often used in marketing to attract attention and, why not, increase sales?
Because red is a stimulating color that can increase heart rate, blood pressure, and breathing.
Effect to which is added, subtly, being a “warm” color, the tendency to energize and motivate users, consumers, blah, blah...
For example, soft drinks, possibly energy drink companies use this color to energize and motivate...
Car companies, depending on the “product”, use it to evoke power, performance, energy, and excitement.
Fast food companies often use red in their branding to attract attention and create a sense of urgency and induce action.
And, in this short description, let’s not forget the signal value of this color, which is being used especially with the meaning of warning or prohibition.
Merticaru Dorin Nicolae
A
color of fire and blood, red is everywhere considered to be the
fundamental symbol of the vital principle, its strength and
brilliance.Like all primary colors, the interpretation of the color red is related to the shade, whether it is light red or dark red.
Light red, explosive, centrifugal, diurnal, masculine, and tonic, calling to action and casting its radiance everywhere, like a sun, with huge, invincible power, and dark red is centripetal, nocturnal, feminine, and mysterious, representing not only the expression of life but also its mystery.
The first animates, encourages, excites, being the color of flags, companies, posters, packaging, etc., while the second restrains, urges vigilance, and, at the limit, unsettles, being the red of traffic lights, the prohibition light in private spaces (cinema, radio, operating rooms, dangerous laboratories, etc.), or the red lantern that brothels of old used to invite private, carnal pleasure under the “threat” of violating the deepest human prohibition, namely the restraint of sexual drives, libido, passionate instincts under the power of social and religious relations (such as the manifestation of the Chinese tradition that requires the red color of the bride and groom’s clothing to mark the wedding celebration — completion provided by “The Mantra of Love”).
Bright red, diurnal, solar, and centrifugal, means the transition to action, being the image of ardor and beauty, of impulsive and generous force, of youth, health, and wealth, of free and triumphant Eros.
The power of fascination of this color carries within it, closely related, the deepest human impulses and, relatively easily, through the “balance” between action and passion, between liberation and oppression, we arrive at the use of this color on the multitude of flags and symbols that flutter today under the gaze of our conscious and unconscious.
The presence of this color in some customs easily explains the generalized perception of this color.
As
a first conclusion, red is passion, sensuality, seduction, love,
passionate romance, sexuality, warmth, energy, vitality,
leadership, impulsiveness, brute force, valuing, personality,
leadership tendencies, desire to live life to the fullest,
confidence, adventure, anger, hate, warning, danger, and
demonic.In addition, individuals who adore this color are the most inclined towards the desire to produce/possess and use money/power, freedom, and free activity (light red shades).
Whether it “compensates” something or not... Regardless of whether it’s a man or a woman,
That’s why most individuals who manifest “in red” “benefit” from quick minds or decisions, the desire and conviction to be leaders and shine. Like an explosion of manifestation...
In a kind of contradiction comes the fact that individuals attracted to the color red have a rather volatile activity due to immediate and massive discharges of energy that recommend them only for intense and short-term activities (or activities with a certain cyclicity of efforts).
Therefore, many of them are hurried individuals, eager to complete a given action as quickly as possible, even if they will be forced to resort to superficiality for this.
Be aware that I am quite easily deterred or frightened and this reduces my concentration power or endurance of engagement immensely.
It is similar to states of anger (“red with anger”), excitement (reddening of the cheek, face), despair, fatigue and crying, debt, or borderline states.
Often, the color red (especially dark red) can be associated with individuals prone to drug use (tobacco, coffee, alcohol, or drugs themselves) against the background of rather disordered activity programs and, above all, against the background of emotional instability.
Since red is associated, with blood color (arterial, light red, vivid) it is very easy to figure out why it is associated with life force, sex, or anger.
Sexual associations are also amplified by perceptions related to the red light of “love zones," the “lamps” of raw experiences, or the color of flowers that symbolize love.
In opposition is the interpretation given to women with red-dyed hair who tend to attract, proving a loss of morality and a yielding to temptations, with all that follows regarding the symbol of danger, excitement, and sexuality given off by these people (without also taking into account red clothing and/or makeup accessories that make women much more attractive).
The
exception is made by red-haired people, who “naturally”
“benefit” from an “excess” of red color.“Stereotypes” delineate redheads as often considered to be more temperamental, impulsive, and passionate than those with other hair colors.
But they can also be considered to be more prone to anger and aggression. The “delights” of the color red... Even a positive association is associated with red hair, with red-haired people being more creative, funnier, and more attractive.
Even scientifically, many studies have investigated possible associations between hair color and personality.
Some studies have identified a slight link between red hair and certain personality traits, such as extraversion and aggression.
Let’s remember the cultural factors. In some cultures, red hair is considered a sign of good luck, while in others it is considered a sign of bad luck.
Returning to the color red, we must not forget that it is the color of warning, being used on various warning posters or traffic signs, having the role of putting on guard, to warn, as, in the opposite sense, it is the symbol of the desire to win, with the desire to push the horizon of life and experiences to the maximum, red being also a stimulating color achieving an increase in physical and mental statuses.
For these reasons, it is believed that any shade of car red is associated with masculine power and speed, or red is used in restaurants in the belief that it stimulates the appetite, just as red accessories worn by men highlight the desire for power and control.
In
addition, the less pleasant, suggests a turning away from the
desires of life and the desire to experience, adventure, etc. in
decline, a fear of everything that represents current
existential problems.The “cultural-historical” interpretation (the starting point of the considerations)
Leaving black Africa, where the red color of paints diluted in oil for anointing the body ends up being the power of vitality, as young people (girls and boys), the Indians of America who believe that this color stimulates the forces and awakens bodily desires will arrive in the East, where, from Russia to China and Japan, traditions associate the color red with all popular celebrations of the arrival of spring, marriage, birth, etc.
From here, the perception of the color red as an indispensable panacea with indispensable medical virtues is only a step, the color red becoming assimilated to youth and health (it is often said that the light red of the cheek is the sign of health, reaching interpretations such as those related to newborns, which are said to be red to understand their beauty).
Here we should not lose sight of the importance attributed to the color red as a medical symbol (cross or red crescent, etc.), giving rise to subtle interpretations related to the maintenance of health, youth, and optimal functioning.
Embodying the ardor and impetuosity of youth, red easily becomes a warlike color par excellence, which seems to reveal that red is eternally the stake of battle, or the dialectic between heaven and hell (this connection is best outlined through the legend of the Druid god Dagda, who also says Ruadh Rofhessa, or the red of the great science, a god who influences the appearance of the red druid warriors with a dual function of priests and warriors, not to mention the red god Mars or thousands of other deities associated with war and religion or, in the case of Dionysus, associated with heaven and orgies, liberation).
Alchemists
say about this color that it bears the sign of the sun, being
also called Absolute due to its purity, because it is made up of
concentrated rays of the sun, being a color used as such for
purification, energy growth, etc.The “progress” of the color light red to dark red has an intermediate stage when it becomes sumptuous, more ripe, beating towards purple, becoming the emblem of power and, consequently, its prerogative.
This color is purple, a color that was reserved in Rome for generals, nobility, and patricians, easily becoming the color of emperors.
For example, in the Eastern Roman Empire, especially in Constantinople, this belief became so “revealing” that the emperor was clothed entirely in crimson and there were laws that forbade the use of red on coats of arms, or, Justinian’s code, condemned death to those who would sell or buy a purple cloth except for the royal house.
In other words, purple becomes the symbol of supreme power. Moreover, red and white are two colors dedicated to Jehovah, the God of love and wisdom, in which wisdom and conquest, justice, and power are merged.
As a sign of the ascension of a red primal soul, advancing to the golden violet of absolute vibration...
The “accuracy” of the light red color interpretation is revealed by the tarot, which, in the 11th arcanum, Power, who opens the lion’s mouth with his hands, wears a red cape over a blue robe, while in the 8th arcanum, Justice, hides the red robe under a blue cloak, like the Pope.
Externalized, red becomes dangerous as the power instinct, if not controlled, leads to hatred, selfishness, blind passion, and infernal love.
Thus, Mephistopheles wears the red mantle of the princes of hell, while the cardinals wear that of the princes of the Church, and Isaiah writes, “Come to judge us, says the Lord. If your sins are like crimson, I will make them white as snow, and if they are like purple, like white wool, I will make them”.
Nocturnal
and centripetal red is the color of the central fire of man and
the earth, the fire in the womb and in the anathor of the
alchemists, in which, in the rubedo phase, digestion, ripening,
conception, or regeneration of humans or the Opera take place.Western, Chinese, or Islamic alchemists use the meaning of the red color identically, and the red breath by which the Arabs designate the universal man derives its origin directly from this rubedo stage, of gestation in anathor.
The same is the case with red rice from the Chinese, also fire or blood of anathor, related to cinnabar, into which it alchemically transforms, symbolizing immortality.
Underlying the green that clothes the earth, or the black color of the Vessel, this eminently sacred and secret red is the mystery of life hidden in the depths of darkness and primordial oceans, becoming the color of the soul, of the libido, of the heart, the color of science, of esoteric knowledge, forbidden to the uninitiated, and which the sages keep hidden under the cloak, a color found on the tarot blades (the Hermit, the Pope, and the Empress wear red robes, under a blue cape or cloak—all three representing, to varying degrees, the secret science).
This shade of red becomes a matrix, it becomes visible only during the initiatory manifestations when it acquires a sacramental meaning, the initiates in the mysteries of Cybele descended into a pit where they were sprinkled on their bodies with the blood of a bull or a ram placed on a graar, just as a snake was drinking from the open wound.
In the Fiji Islands, in an analogous ritual, young men were shown a line of seemingly dead men, covered in blood, with their bodies split open and their entrails out, the initiatory final moment being marked by their rising and running to the river for purification (the washing of their intestines and pig’s blood on their bodies).
Dark red, centripetal, initiatory, wears and has a funerary meaning, the color crimson being the connection to death. It even reaches a “self-explanation” of the ambivalence of perception and existence of the color red, in analogy with blood, which is hidden as the condition of life and spilled as the symbol or sign of death.
Hence the fact that women are, during menstruation, the object of a prohibition, the blood that flows is “dirty” because, by its exit to the light from the darkness of the womb, it reverses its polarity and passes from the sacred right to the sacred left.
These
women are not to be touched, and in many societies, they must
isolate and purify themselves before re-entering the
collectivity from which they have been excluded for a time.Heraldic red refers to the undifferentiated libido that haunts children’s dreams — all children are known to have a strong attraction to the color red.
Later, in adulthood, it denotes spiritual virtue, ardent love of God and neighbor, among worldly virtues, it denotes bravery and anger, among vices, it denotes cruelty, homicide, and slaughter, among human temperaments, it denotes choleric.
Heraldic wisdom is easily found, for example, in the Bambara tribes, who state that red makes you think of heat, fire, blood, the thief, the fly, difficulty, the King, the unattainable, and those that cannot be reached without looking for other examples of similarity of perception.
In the Far East, red generally also evokes warmth, intensity, action, passion, and expansive tendency (rajas).
It is the color of fire, the south, and sometimes drought, it is the color of blood, life, beauty, and wealth.
It is the color of life and immortality obtained through cinnabar (red sulphide of mercury) or red rice from the Willow Citadel.
Chinese alchemy meets here with the symbolism of the rubedo stage in Western alchemy and that of red sulfur in Islamic Hermeticism, by which the Universal Man, the product of the First, is designated, the rubedo phase also means reaching the great mysteries and leaving the individual condition — a form of interpretation that can easily be assimilated to the red threads of destiny, tied in the heavens.
In Japan, the color red (aka) is worn almost exclusively by women, and is a symbol of sincerity and happiness, being also used on the occasion of anniversaries, in the desire to congratulate, or when the intervention of chance is necessary, when the red rice served before has the gift of attracting luck.
According
to some Shinto schools, red signifies harmony and expansion,
which is why it was easy to get into the habit of Japanese
recruits wearing a red belt when leaving home, which also has
the role of symbolizing faith in the motherland.Not forgetting the red “rising sun” of one of the Japanese flags... Or the red flag that “floods” the “ironic” symbol of peace, of nirvana, on the Nazi flag...
Practical interpretation — neuromarketing
For these reasons, red is often used in marketing to attract attention and, why not, increase sales?
Because red is a stimulating color that can increase heart rate, blood pressure, and breathing.
Effect to which is added, subtly, being a “warm” color, the tendency to energize and motivate users, consumers, blah, blah...
For example, soft drinks, possibly energy drink companies use this color to energize and motivate...
Car companies, depending on the “product”, use it to evoke power, performance, energy, and excitement.
Fast food companies often use red in their branding to attract attention and create a sense of urgency and induce action.
And, in this short description, let’s not forget the signal value of this color, which is being used especially with the meaning of warning or prohibition.
Merticaru Dorin Nicolae
Note: Images are created
by me, Merticaru Dorin Nicolae, using Microsoft Bing Image
Creator.
Dorin, Merticaru
(11.01, 2001 - 2024)