To STUDY - Technical - LMS
"Let's make something!"
SEO Tools - Hosting (cPanel) (2)
Translation
Draft
We
continue our effort to aggregate the information that will form
the basis of our effort in the direction of SEO, with reference to
the server report given by Awstats.
The
following data, quite useful, in my opinion, are those related to
the country table (Countries) from which the hits were made.
For
many years, dorinm.ro was only done in the Romanian language. I
reached many parameters that revealed the usefulness of the
materials inserted on it but I did not reach the parameters
required, for example, by the time programs "affiliate" in order
to start earning at least the money for hosting, utilities, what
to comment on possible financial gain to help me dedicate myself
to this hobby (maintaining a website).
And
then came the moment when I realized that I was only addressing
the approximately 20 million Romanians. There followed a period of
time in which I "join" with the making of materials in foreign
languages as much as I owned but I did not materialize anything
palpable, which would draw a particular conclusion.
But
time has passed and my efforts to find solutions have finally made
me realize what is the rationale to invest my time and resources
in translating materials (of my site).
Even
if current browsers allow with only 2 clicks translation quite
"usable" in and in any language, we lose sight of the fact that
search engines index the content of pages in their original
language of writing, the replies to user queries being limited to
the actual search terms.
And
it was only at the beginning of 2021 that I initiated the
"supported" English translation of the materials on my site. I
said "draft" type because I made the simple translation, using the
facilities offered by browsers such as "Google
Translate", "Bing
Translator" and a very good application, freetranslator that
became commercial under the name SDL then Trados.
And
after almost 6 months of effort, I barely managed to get close to
the end with a single section of my site, that of New Medicine,
which currently has over 700 distinct web pages, each with a
volume of information of over 2,000 words page.
Yes,
it takes longer than expected and the effort to achieve tends to
be similar to the actual realization of the original page in
Romanian.
Do
you remember using the term "draft"?!? Upload (copy - paste) the
text in "translator" (regardless of your choice), obtain the
translation, take it (copy) and upload it to the page you make as
a translation of the original (paste), taking care to make a
"special paste" that does not take over the translation engine
formatting and... it's not over...
Follows
the formatting of the text according to the model on the original
page, the modification of SEO elements that cannot remain in the
Romanian language (for example, the non-introduction of meta
language "en" and the default stay at "ro" may result in the crawl
being not indexed as an English page, and thus the absence of this
page in a top of the searches it deserves) , changing links and
menus that will direct surfing to a new version of your site, the
English one, checking draft text to eliminate glaring errors, and
more.
The
fact is that, at this point, you have a page in English, be it
"draft" that will be indexed by search engines.
I'm
still in this effort... I have already initiated the correction of
several "draft" materials, but everything is obviously going hard.
It is necessary, if you have any form of site, that the form
"draft" be exposed as little as possible because...
The
approach of transforming/completing the site into English in less
than 6 months, only for a new section (and not the most accessed,
obviously, with the objective of "raising" accesses to a section
that "squeaks") of my site, has attracted a much higher number of
hits than that in the Romanian language.
Yes,
joy, tens of thousands of hits... But every customer who accesses
the pages in English, remaining in draft form, represents a
customer risk that will never return to my site.
So,
the small parenthesis with the translation of materials into
several languages can be useful to those who approach this action.
And,
Awstats will clearly, surely, provide you with all the foreign
language development information you have chosen to use.
Returning
to Awstats, there are two tables that help in cyber security (for
connoisseurs), "Hosts" featuring IPs and summary login data, and
"Authenticated users". I'm not going to go into the cyber security
section, obviously.
Follow
the "Robots/ Search Engines" information table with information
that is quite useful for connoisseurs (you can browse everything
you are interested in in the materials in the "belonging"
section).
And
finally, a table of SEO importance, the one related to the
duration of visits (Visits duration).
The
header of this table (with a statistical analysis duration of one
calendar month) gives the most important information related to
how much a "customer" sits on the pages of our site... Number of
visits: 47,891 - Average 131s.
So,
here's how long a visitor stays on my site, on average: just over
2 minutes. Discouraging, at first glance. But this table has a
kind of centralization of information on the ranges of "0 - 30 s",
"30s - 2 min", "2 - 5 min", "15 - 30 min", "30 min - 1 h", "1 h+".
If
we go through the data of this table, at least in the case of my
site, it will be noted that the vast part of the hits are in the
range "0 - 30s". I mean, like, "I came in, blah, blah, I don't
care, I'm gone, I'm looking for something else."
It's
good, as weird as it may seem. And it's not your fault or those
who make your site. It's normal and it's more about the ability of
search engines to refine responses to user queries.
Over
time (over 20 years) we could see this figure falling steadily,
constantly, so those who "fight" to improve search engines
actually do their job.
Now
comes the important part of this table, with the time interval "30
s - 2 min". It is a kind of stage/time to identify the content of
the site, it is the interval to be "controlled" that its
percentage is lower than the following.
And
I'm sure it's true regardless of the nature, type of content of
the site.
Then,
the rest of the intervals are related to the actual content of
your site. In my case, being a documentary site, with materials of
over 2,000 words each, I am interested in large intervals. So,
here, it's all about the materials. The more the percentages here
conform to the content of your site, the better.
Further
with Awstats! Next are 2 statistical tables, the first on the
types of files accessed and the second with download items
(downloads). The information here is useful for sites that have
inserted "downloadable" elements, and can also be followed by a
kind of top of the most downloaded items with which you can
intervene when something is desired.
And
now a new table with SEO relevance, the one related to the
pages/URLs accessed.
This
table is presented as a kind of top of the pages accessed and with
its help you can track which are the most accessed pages of your
site.
Of
course we are not interested in interface elements, such as the
index page.html or secondary ones, with a similar function. But
all the other information interests us. With this information we
will see what the user's interest in our work is.
And,
here, we can intervene either to improve the materials that are at
the top or, in my opinion, to pursue our interest and to "raise"
the top pages that interest us to be the most accessed, if this
intention does not correspond to the existing top.
This
report also focuses on SEO tools for webmasters from Google and/
or Bing, so we will discuss in detail the respective
documentation.
At
Awstats there are two tables with technical information, the first
related to the operating systems from which the access is made and
the second related to the browsers from which this access is made.
Obviously,
from here, we get information on how to fully adapt our site, its
content, to fit and operate in/ on the devices from which the
access is made.
The
following table is "Connect from..." where data on which search
engine has been reached on our site is presented. So here's a
piece of information to which SEO optimization to focus our
attention! In my case, the vast majority of hits are done through
Google so I will primarily apply optimization elements compatible
with the Google search engine.
Within
this table there is a section called "Link from an external page
(other site except search engines)" of greater importance than you
can imagine.
All
search engines, among other parameters, take into account the
number and quality of links from other sites to your site.
This
is a kind of "quote" made by other webmasters, collaborators of
the respective sites etc. that confirms the quality of the
materials existing on your site and, such citations could not
escape the evaluations made by the search engines.
Once
upon a time, in the past, it was a real fashion to exchange links
in order to have as many of such "quotes" (reciprocal link
insertions), which contributed to the growth in the top
presentation of search engines but, over time, it was concluded
that the artificial change of presence at the top of the answers
brings more trouble than benefits.
And
finally, Awstats still presents some details about the search
terms, blah, blah, but this data is insignificant compared to what
you'll find on the webmaster utilities offered by Google or Bing.
To
complete this "Step 0", i come only with the recommendation to
create a spreadsheet file and with it start collecting SEO data to
constantly control and coordinate your efforts in this direction.
Efforts
that will have a "response" over long periods of time, starting
from 3 months, as the fastest perceptible reaction from search
engines. So, you have all the time to accumulate, refine, etc. the
basic data of the SEO analyses that will follow (at least monthly)
your entire investment of time and resources in the great
adventure and/ or success of the site.
In
addition, in the more than 20 years of permanent adaptation to the
net environment, implicitly and to search engines I announce that
organized efforts, studied in the direction of SEO allow you
relatively rapid reactions to the permanent "marketing" of the web
environment, regardless of your objectives, regardless of the
content of the site.
Arguments
for the purpose of collecting data from Awstats and supplementing
information with other SEO data sources can be:
1.
Even if, at first glance, both search engine utilities and Awstats
measure the web traffic of a website (its assembly, including May,
FTP, etc.), search engine software measures in terms of
user-related parameters (user level), whereas Awstats measures in
terms of IP-related parameters (connection level). For this
reason, search engines will only count human actions while Awstats
will also count nonhuman actions, such as those of bots, spiders,
crawlers, etc.
2.
In relation to search engine crawl, statistical indexing of
results/developments shall be done instantly, without exclusion
rules. Crawlers index pages periodically, at certain intervals
(fastest 2 days, apart from paid services) and have rules to
exclude indexed pages that are fixed fastest within 3 months. So,
in the happy case of the webmaster's intervention and the
elimination of the problem that led to the exclusion, the page
will become visible to search engines only after this period.
3.
A fairly significant aspect is related to the length (over time)
of the indexing session, which in the case of search engines
expires in 30 minutes, while the one in Awstats expires in one
hour (at least on the date of completion of this documentation).
This "session" difference will lead to differences between the
accumulated statistical parameters and thus lead to the need to
supplement the comparative statistical analysis effort.
4.
Due to the fact that everything related to search engines
(crawlers, scripts, etc.) is related to the software of indexing
and processing of responses, regardless of the neutrality declared
by those who maintain these softwares, the omission of
consideration, real or not in terms of various intentions, may
occur. Or, in the case of Awstats, it is obvious that this is not
possible.
And,
there is much more to be added to these differences, which depend
on the importance depending on the thematic structure of our site,
the intentions for which it was achieved, and much more.
Let's
now (in the following material) move on to the actual search
engines, Google and Bing (as most used by the public).
Dorin M - 30 June 2021